Perrelet in Fashion

Perrelet is well known among watch enthusiasts, however with PR and an agency, I'm please to see that Perrelet is penetrating the "fashion" scene. This will always be a watch enthusiast's "watch", however its nice to see that the fashion world is taking notice of the designs of the watch.

In a recent photoshoot with What's Wear, the editor used our Turbine watch as a luxury gift for Father's Day. We're included with some other fashionable and respected watch brands. To see the article you can visit it by clicking here. Please note we're on Page 3 :)

JCK Recap and Retailer Testimony

The JCK Las Vegas Show went well. Not many exhibitors had high hopes due to the economy, but I can say Perrelet had good meetings with retailers and media. First, the Venetian Hotel is gorgeous! The service and JCK Show people were kind and very accommodating with all of our request, especially in connecting my PR Guy's laptop to the TV. 

 One of the highlights was meeting with Ariel from ABlogToRead. I was very impressed with his knowledge of the watches and the industry. He took very detailed, specific photos and I see him being a very big figure in this industry. In addition, its great to meet the writers who support Perrelet. I hope to continue to work with him as well as other bloggers and writers. Like Ariel said, "We do this for the watches." 

 Some of the retailers I met with were very impressed with the Turbine piece, which included:

• House of Diamonds
• Ballerina Jewelry
• Rocks Jewelry
• Saks Fifth Avenue
• Feldmar
• Watch Connection
• R. Kury Jewelry
• NY Jewelers

Don't forget to Tweet @WatchPerrelet.

Traveling During May

The month of May (and business) is keeping me busy. I'm in New York City this week visiting retailers and enjoying all the rain. I should have known better to not expect sunny skies.

Anyways on to business talk - Perrelet will be exhibiting its best time pieces and new collections that are set to debut in the fall of 2009, so if you want to see how these watches look in person, the JCK Vegas Show will be the place to view it before its distributed globablly. My media schedule is getting filled and I can't be any more thrilled at that fact. I'm really excited about meeting a potential new retailer (it's a big one!). 

If you're a member of the press, please feel free to e-mail Romey Louangvilay at Romey@goldsteincom.com to schedule an appointment to view the best that Perrelet has to offer.

If you can't make it to the show, you can read about the novelties before it debuts later this year. The Horozima Web Site posted amazing posts about the collection when I showed them during Basel in Switzerland:

- Perpetual Calendar Chronograph

- Turbine

- Maestro Edition

Basel Buzz

Perrelet is here in Switzerland for the Baselworld Jewelry and Watch Fair! Things are exciting and I'm pleasantly surprised by the turnout. Despite the economic recession, several American retailers/buyers attended to support designers and to stock their inventory for the most unique brands and gain a competitive edge in the market place.

The Perrelet Tourbillon collection is really popular among the guests that arrive here. Times like this makes me honored to represent a brand like Perrelet, whose craftsmanship is unmatched by any brand. Tomorrow, Virginie Perrelet will join me at the Perrelet Stand in the Hall of Desires 1.1. To get a glimpse of the "most popular" watch at Basel, see below:





















I've met with several people and I hope we're able to get the news about our new collection out to consumers and hope to nurture relationships I make here. To view my Basel "tweets", please visit follow me @WatchPerrelet on Twitter.

Also - please visit Bernard's Watch-Happening blog. I'm a huge fan and he's covering Basel as well. He did an amazing post about Perrelet's Moon Phase collection:

"I really love the blue dial!

New moon, crescent moon or full moon, since the dawn of time, the moon, easily visible to the naked eye, has exercised many natural influences on us and our planet. Thanks to Perrelet’s exclusive calibre, you will be able to know the precise moon phase. Regulated for the next hundred years (if working constantly), the mechanism will indicate the detailed evolution of this companion of our earth." Check out his blog to read the rest of his posting by clicking here.

Basel World Trade Show

Welcome to Perrelet North America's official blog. I guess for the first post, I will discuss my participation in the March 26 Basel World Trade Show in Switzerland. Despite the economic recessions, high-end luxury brands like Perrelet need to be seen and not cut marketing and networking opportunities, so Basel does seem like the perfect fit to help further propel Perrelet's branding in the marketplace in addition to using social media tools appropriately.

Each spring, some 2000 companies from the watch, jewelery and precious-stone industries, together with related sectors, showcase their latest developments and innovations in Basel. The world's most renowned brands display their products exclusively at Basel. So it truly is an honor to be participating. My PR agency in NYC has already done a great job at creating buzz in online watch forums and securing interviews with great watch experts at Basel. I'm very honored to meet all of them, including: Professional Watches, WatchUSeek, WatchLuxus Online and many more.

Below are sample images of watches that I'll be showcasing at Basel this year. If you want to see the full collection, contact Romey@goldsteincom.com for press images or info@perreletusa.com for sales and distribution information.