Perrelet's Turbine Watch Video - Inspired from the field of aeronautics, our engineers and watch designers have created a new adaptation of the Perrelet patent, the "Double Rotor". The Turbine Watch fitted with 12 blades made of titanium, covers the dial and slips beneath an interior black bezel. On the under dial, markers accentuate the optical effect and make the impact of this model all the more sensational. Just like a jet engine.
Perrelet will be attending Basel World 2010. To make an appointment with Michael Goldstein of Perrelet USA please call 954-575-7980. See you there!
Showing posts with label Basel World. Show all posts
Showing posts with label Basel World. Show all posts
Tuesday, February 16, 2010
Thursday, May 7, 2009
Traveling During May
The month of May (and business) is keeping me busy. I'm in New York City this week visiting retailers and enjoying all the rain. I should have known better to not expect sunny skies.
Anyways on to business talk - Perrelet will be exhibiting its best time pieces and new collections that are set to debut in the fall of 2009, so if you want to see how these watches look in person, the JCK Vegas Show will be the place to view it before its distributed globablly. My media schedule is getting filled and I can't be any more thrilled at that fact. I'm really excited about meeting a potential new retailer (it's a big one!).
If you're a member of the press, please feel free to e-mail Romey Louangvilay at Romey@goldsteincom.com to schedule an appointment to view the best that Perrelet has to offer.
If you can't make it to the show, you can read about the novelties before it debuts later this year. The Horozima Web Site posted amazing posts about the collection when I showed them during Basel in Switzerland:
- Turbine
Monday, April 6, 2009
Basel Recap
I am back in the states and rested after a short break following the BaselWorld Jewelry and Watch Trade Show. I'm actually re-packing and heading to NYC to meet with my PR Agency so they can explain to me more about social media. I think this will be a great trip and I've received several tweets commending Perrelet for breaking down the barriers between consumer and luxury brand.
Anyways, Basel was better than I thought it would be this year. It was very encouraging to see retailers support the luxury industry. I can't complain since Perrelet's new collection that were previewed at Basel were extremely popular. Several retailers and guests raved about the TURBINE collection. For the TURBINE collection, Perrelet combines the world of aviation, with its technical fascination and wealth of adventurous heroes, that has always been a source of passion prompting the dreams of mankind, with its signature craftsmanship of watch making. You can see a preview shot from the collection below:
Movement: Automatic P-181,Open-worked, black Perrelet rotor
Power reserve: 42 hours
Frequency: 28,800 (4Hz)
Rubies: 21
Case:&hibar; 44mm
Case material: Titanium, Anti-glare sapphire crystal (front & back)
Water-resistance: 5 ATM
Dial: Black, with black luminous numerals and indexes, Titanium turbine, Red luminous stripes on under dial
Bracelet: Natural black rubber, DLC-treated folding titanium clasp
In addition to receiving positive comments regarding the TURBINE, I met with amazing editors and online writers. Some of them include meetings with Revolution Magazine, Professional Watches, Europa Star Magazine, WatchUSeek, WatchLuxus, Watch Journal and many more. All the editors seem to enjoy the collection as well and look forward to when it debuts around October 2009.
So overall, my experience at Basel was good. The turnout was better than expected and traffic in my hall was slow for several hours. But there were times when traffic picked up, and it was especially encouraging when I heard all the positive comments about Perrelet. Virginie seem to have a good time. Though she was invited for the "Passion For Watches" Luncheon, she was unable to make it. I wish either one of us could have attended but things happen. Hopefully, I'll be able to meet RJ who heads that group.
If you have any questions regarding the TURBINE collection, or our new pieces that will be available for distribution later this year (est. October 2009), please feel free to contact me at info@perreletusa.com.
Anyways, Basel was better than I thought it would be this year. It was very encouraging to see retailers support the luxury industry. I can't complain since Perrelet's new collection that were previewed at Basel were extremely popular. Several retailers and guests raved about the TURBINE collection. For the TURBINE collection, Perrelet combines the world of aviation, with its technical fascination and wealth of adventurous heroes, that has always been a source of passion prompting the dreams of mankind, with its signature craftsmanship of watch making. You can see a preview shot from the collection below:
Movement: Automatic P-181,Open-worked, black Perrelet rotor
Power reserve: 42 hours
Frequency: 28,800 (4Hz)
Rubies: 21
Case:&hibar; 44mm
Case material: Titanium, Anti-glare sapphire crystal (front & back)
Water-resistance: 5 ATM
Dial: Black, with black luminous numerals and indexes, Titanium turbine, Red luminous stripes on under dial
Bracelet: Natural black rubber, DLC-treated folding titanium clasp
In addition to receiving positive comments regarding the TURBINE, I met with amazing editors and online writers. Some of them include meetings with Revolution Magazine, Professional Watches, Europa Star Magazine, WatchUSeek, WatchLuxus, Watch Journal and many more. All the editors seem to enjoy the collection as well and look forward to when it debuts around October 2009.
So overall, my experience at Basel was good. The turnout was better than expected and traffic in my hall was slow for several hours. But there were times when traffic picked up, and it was especially encouraging when I heard all the positive comments about Perrelet. Virginie seem to have a good time. Though she was invited for the "Passion For Watches" Luncheon, she was unable to make it. I wish either one of us could have attended but things happen. Hopefully, I'll be able to meet RJ who heads that group.
If you have any questions regarding the TURBINE collection, or our new pieces that will be available for distribution later this year (est. October 2009), please feel free to contact me at info@perreletusa.com.
Friday, March 27, 2009
Social Media Works!!
Basel is keeping me occupied while I'm in Switzerland. As I stated before, the crowd was more than I expected and the guests are really loving Perrelet's new collections.
Also - Virginie Perrelet, 10th generation great grand daughter of Perrelet founder, Louis-Abraham Perrelet, has arrived at Basel. She is with me representing this amazing brand and speaking with editors. Her feedback here has been really positive as well.
Virginie says, "The day went really well and so far the editors love the Turbine all black and the one in titanium.
Also - Virginie Perrelet, 10th generation great grand daughter of Perrelet founder, Louis-Abraham Perrelet, has arrived at Basel. She is with me representing this amazing brand and speaking with editors. Her feedback here has been really positive as well.
Virginie says, "The day went really well and so far the editors love the Turbine all black and the one in titanium.
Also the maestro edition with the alarm timepiece + 5 mn repeater timepiece + music tower created a GREAT buzz! Love it."
We're excited that despite the economy, Perrelet is able to see a positive outlook. In addition, Ben from Hodinkee posted an amazing blurb about Perrelet and our venture into using social media. Looks like my PR Rep's recommendation to use these tools worked. He seem to favor the Perrelet moon phase collection and says Perrelet has generated great buzz at Basel. To read his full review, click here.
We're excited that despite the economy, Perrelet is able to see a positive outlook. In addition, Ben from Hodinkee posted an amazing blurb about Perrelet and our venture into using social media. Looks like my PR Rep's recommendation to use these tools worked. He seem to favor the Perrelet moon phase collection and says Perrelet has generated great buzz at Basel. To read his full review, click here.
Thursday, March 26, 2009
Basel Buzz
Perrelet is here in Switzerland for the Baselworld Jewelry and Watch Fair! Things are exciting and I'm pleasantly surprised by the turnout. Despite the economic recession, several American retailers/buyers attended to support designers and to stock their inventory for the most unique brands and gain a competitive edge in the market place.
The Perrelet Tourbillon collection is really popular among the guests that arrive here. Times like this makes me honored to represent a brand like Perrelet, whose craftsmanship is unmatched by any brand. Tomorrow, Virginie Perrelet will join me at the Perrelet Stand in the Hall of Desires 1.1. To get a glimpse of the "most popular" watch at Basel, see below:
I've met with several people and I hope we're able to get the news about our new collection out to consumers and hope to nurture relationships I make here. To view my Basel "tweets", please visit follow me @WatchPerrelet on Twitter.
Also - please visit Bernard's Watch-Happening blog. I'm a huge fan and he's covering Basel as well. He did an amazing post about Perrelet's Moon Phase collection:
"I really love the blue dial!
New moon, crescent moon or full moon, since the dawn of time, the moon, easily visible to the naked eye, has exercised many natural influences on us and our planet. Thanks to Perrelet’s exclusive calibre, you will be able to know the precise moon phase. Regulated for the next hundred years (if working constantly), the mechanism will indicate the detailed evolution of this companion of our earth." Check out his blog to read the rest of his posting by clicking here.
The Perrelet Tourbillon collection is really popular among the guests that arrive here. Times like this makes me honored to represent a brand like Perrelet, whose craftsmanship is unmatched by any brand. Tomorrow, Virginie Perrelet will join me at the Perrelet Stand in the Hall of Desires 1.1. To get a glimpse of the "most popular" watch at Basel, see below:
I've met with several people and I hope we're able to get the news about our new collection out to consumers and hope to nurture relationships I make here. To view my Basel "tweets", please visit follow me @WatchPerrelet on Twitter.
Also - please visit Bernard's Watch-Happening blog. I'm a huge fan and he's covering Basel as well. He did an amazing post about Perrelet's Moon Phase collection:
"I really love the blue dial!
New moon, crescent moon or full moon, since the dawn of time, the moon, easily visible to the naked eye, has exercised many natural influences on us and our planet. Thanks to Perrelet’s exclusive calibre, you will be able to know the precise moon phase. Regulated for the next hundred years (if working constantly), the mechanism will indicate the detailed evolution of this companion of our earth." Check out his blog to read the rest of his posting by clicking here.
Tuesday, March 24, 2009
Perrelet in The News
As I prepare for Switzerland to attend the Baselworld Watch and Jewelery Fair, I wanted to just highlight some recent "conversations" about Perrelet in the blog-o-sphere. Seeing these placements makes me proud to be associated with Perrelet, and I couldn't thank the writers who chose to include Perrelet in their written works makes me feel honored. So before I share the media hits, I just wanted to thank all of them for thinking of Perrelet and would love to highlight all of them, but here are the two most recent:
The web administrator included Perrelet in his pre-Basel articles. To read the full article, click here to see WatchUSeek.com.
A great brand advocate to Perrelet, Ariel Adams wrote a fantastic review on the Perrelet Tourbillon Watch. To read the article on Luxist.com, please click here.
The web administrator included Perrelet in his pre-Basel articles. To read the full article, click here to see WatchUSeek.com.
A great brand advocate to Perrelet, Ariel Adams wrote a fantastic review on the Perrelet Tourbillon Watch. To read the article on Luxist.com, please click here.
Thursday, March 12, 2009
Basel World Trade Show
Welcome to Perrelet North America's official blog. I guess for the first post, I will discuss my participation in the March 26 Basel World Trade Show in Switzerland. Despite the economic recessions, high-end luxury brands like Perrelet need to be seen and not cut marketing and networking opportunities, so Basel does seem like the perfect fit to help further propel Perrelet's branding in the marketplace in addition to using social media tools appropriately.
Each spring, some 2000 companies from the watch, jewelery and precious-stone industries, together with related sectors, showcase their latest developments and innovations in Basel. The world's most renowned brands display their products exclusively at Basel. So it truly is an honor to be participating. My PR agency in NYC has already done a great job at creating buzz in online watch forums and securing interviews with great watch experts at Basel. I'm very honored to meet all of them, including: Professional Watches, WatchUSeek, WatchLuxus Online and many more.
Below are sample images of watches that I'll be showcasing at Basel this year. If you want to see the full collection, contact Romey@goldsteincom.com for press images or info@perreletusa.com for sales and distribution information.
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