Perrelet Launches Double Rotor iPhone App

Perrelet launches their first iPhone app: the Double Rotor iPhone App.
The app simulates the movements and attributes of two of Perrelet’s most intriguing watches: the Turbine and the Diamond Flower watch.
And as you can expect from a watch: it also indicates time!

Main features of the Perrelet Double Rotor App:
- Beautiful desktop clock when set up in a desktop stand
- The Turbine and the Diamond Flower twirl with the phone's slightest movement
- Provides historical and technical information and watch descriptions about the featuring watches and the brand

The app is fun and FREE and available at the app store.
For more information: Perrelet.com

Happy Holidays to Everyone!

Are you still looking for that luxury holiday gift to give that special person? Here are some ideas which you may like:

Perrelet’s unique, patented creation, The Double Rotor represents the essence of Perrelet’s brand identity. By placing the movement at the center of their development projects, the Perrelet engineers developed what was to become one of the mechanisms especially typical of the watch industry, the “Double Rotor”. The Double Rotor is represented in 4 different families of Perrelet Watches: Turbine, Diamond Flower, Double Rotor Titanium and Classical.

1. The Classical Double Rotor - for lovers of traditional timekeepers, in all its sober elegance.

2. The Double Rotor Titanium - in contrasting polished and satin-finished titanium, houses a carbon fiber dial, with luminescent numerals and an upper Double Rotor made of titanium.

3. The Diamond Flower - an original marriage of refined watchmaking and the jewelry art, in which the Double Rotor was inspired by a finely sculpted lotus flower, set with precious diamond and rubies.

4. The Turbine - this is certainly the most dynamic interpretation of the Double Rotor, since the latter completely covers the dial. It produces a spectacular optical effect, by means of a lower dial.

Have a happy holiday!

http://www.perrelet.com/

Perrelet/Lussori Store Event on Luxist.com

Luxist.com article on Perrelet/Lussori Store Event at Carmel-by-the-Sea, CA. Special guest Virginie Perrelet. Take a look at some of the pics from the event!

Thanks Ariel Adams!





Click on link to read article:
http://www.luxist.com/2009/10/03/perrelet-watches-shown-at-lussori-store/

Perrelet Sponsors Juvenile Diabetes Research Foundation's Annual Honoree Fundraiser

Perrelet's Men's Titanium Power Reserve
and Ladie's MoonPhase

On Oct. 13th, 2009 I will be attending the Juvenile Diabetes Annual Honoree Fundraiser. Honoree this year is Joe Natale of Telus.

This black tie affair will approximately have 700 people in attendance including some of Toronto's elite! So it is an honor for Perrelet USA to be attending this event for the first time in Canada. Perrelet will generously be donating and raffling off 2 watches. The Ladies Moonphase and Men's Titanium Power Reserve.

Thanks to Mindham Fine Jewellery, Perrelet USA is one of the proud sponsors of this prestigious event in Toronto, Canada. Myles Mindham quotes " The outstanding generosity of Perrelet is a wonderful gesture in helping the Juvenile Diabetes Research Foundation"

The Gala will be held at The Metro Convention Center in Toronto, Canada. The event usually raises $2 million and we are looking forward to assisting JDRF raise more this year!

Video - Perrelet "Turbine" Watch

Perrelet Turbine Watch coming this month! Please contact me for details. You have to watch the video below to get the real sense of it. Like a jet engine! Movement is amazing. This watch is very Haute!

Meet Virginie Perrelet

Perrelet and Lussori Reveal Turbine Watch to Public



WHAT: Only a few watch aficionados were able to view the Perrelet Turbine Watch during the Basel and JCK Watch Shows, now Perrelet is partnering with one of their newest retailers, Lussori in Carmel, California, to reveal the Turbine watch to the public.

WHEN: August 28 – 30, 2009 from 11AM to 5PM. Please RSVP to view this truly exquisite piece by e-mailing events@lussori.com.

WHERE: Lurssori Boutique on Ocean Avenue between San Carlos & Dolores in Carmel, California. For store information, call 831-624-7591.

WHO: Meet Virginie Perrelet, a direct descendant of Abraham-Louis Perrelet, inventor of the automatic movement.

TO RSVP: Email events@lussori.com or call 831-624-759

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Retail Spotlight

Perrelet really is an underdog story. We're a small brand that has been around for centuries, but few know about us. However, recently (thanks to social media and PR Team) Perrelet has gained so much recognition and awareness. My current retailer network all have reported positive sales during this economy and several more Perrelet requests from consumers.

This year, I hope retailers that aren't a part of the Perrelet family contact me. I would love to introduce them to a brand worth buying. In the mean time, check out some testimonies below:

Steve, the owner of Exquisite Timepiece in Naples, FL said: "The Perrelet brand is doing very well, especially the Retrograde, Double Rotor, and Titanium products. The prices are fair for the quality they are made from." To see the website, just visit www.exuisitetimepiece.com.

Another retailer I want to highlight is J. Vincent's Jewelry Store.It's a New Jersey retailer and is a manufacturing facility, retail showroom, and wholesale importer dedicated to satisfying the needs of the fashion jewelry consumer. They, too, had nothing but nice comments to say regarding the brand. Below are photos from the store:

Perpetual Calendar Watch

I leave for the JCK Las Vegas Show in two days! I'm very excited to show off the new pieces thatPerrelet will be releasing later this year as it is an honor to represent this brand. The quality of work that goes into each piece is truly exquisite and well worth the investment when someone buys a Perrelet watch.

One of the pieces that I will be highlighting is the Perpetual Calendar:

The Perpetual Calendar in 18K pink gold. The 43.5mm case houses a caliber P-251 automatic movement with perpetual calendar, moonphase, and chronograph functions. The rotor is set with a glass in a patented design that allows the owner to view the angled bridges decorated with the trademark Perrelet embroidery in the form of a “P”.

I would love to hear what the blog-o-sphere thinks about this watch... To read an awsome review on this watch from Watch Time Online, click here.

Diamond Flower

Just in time for mother's day: The Diamond Flower Watch from the women's collection. Visit the official Perrelet web site for distribution and details on the watch by clicking here.

TURBINE VIDEO

Hello fellow watch enthusiasts, I just wanted to share with everyone a video of the Perrelet TURBINE watch that demonstrates how it works and the mechanics of it.

Feel free to pass around and ask your local jewelry retailers about the Perrelet TURBINE collection, available around October 2009.

Me Twittering and Blogging

It's really flattering that I'm being recoginzed for blogging and twittering on behalf of Perrelet. Hodinkee did a post about me breaking the barriers between consumer and a luxury brand. I'm very pleased.

Here is a snippet from Ben's article:
"Last week, we briefly mentioned that the Managing Director of Perrelet North America had launched his own personal blog (available here). We were shocked and delighted to see a watch industry executive taking the initiative to do this. He was (and is), in effect, dropping the barrier between industry leader and the consumer. "

To read Ben of Hodinkee's full article, please click here. Vote for Perrelet :)

Basel Recap

I am back in the states and rested after a short break following the BaselWorld Jewelry and Watch Trade Show. I'm actually re-packing and heading to NYC to meet with my PR Agency so they can explain to me more about social media. I think this will be a great trip and I've received several tweets commending Perrelet for breaking down the barriers between consumer and luxury brand.

Anyways, Basel was better than I thought it would be this year. It was very encouraging to see retailers support the luxury industry. I can't complain since Perrelet's new collection that were previewed at Basel were extremely popular. Several retailers and guests raved about the TURBINE collection. For the TURBINE collection, Perrelet combines the world of aviation, with its technical fascination and wealth of adventurous heroes, that has always been a source of passion prompting the dreams of mankind, with its signature craftsmanship of watch making. You can see a preview shot from the collection below:















Movement: Automatic P-181,Open-worked, black Perrelet rotor
Power reserve: 42 hours
Frequency: 28,800 (4Hz)
Rubies: 21
Case:&hibar; 44mm
Case material: Titanium, Anti-glare sapphire crystal (front & back)
Water-resistance: 5 ATM
Dial: Black, with black luminous numerals and indexes, Titanium turbine, Red luminous stripes on under dial
Bracelet: Natural black rubber, DLC-treated folding titanium clasp

In addition to receiving positive comments regarding the TURBINE, I met with amazing editors and online writers. Some of them include meetings with Revolution Magazine, Professional Watches, Europa Star Magazine, WatchUSeek, WatchLuxus, Watch Journal and many more. All the editors seem to enjoy the collection as well and look forward to when it debuts around October 2009.

So overall, my experience at Basel was good. The turnout was better than expected and traffic in my hall was slow for several hours. But there were times when traffic picked up, and it was especially encouraging when I heard all the positive comments about Perrelet. Virginie seem to have a good time. Though she was invited for the "Passion For Watches" Luncheon, she was unable to make it. I wish either one of us could have attended but things happen. Hopefully, I'll be able to meet RJ who heads that group.

If you have any questions regarding the TURBINE collection, or our new pieces that will be available for distribution later this year (est. October 2009), please feel free to contact me at info@perreletusa.com.

Basel Buzz

Perrelet is here in Switzerland for the Baselworld Jewelry and Watch Fair! Things are exciting and I'm pleasantly surprised by the turnout. Despite the economic recession, several American retailers/buyers attended to support designers and to stock their inventory for the most unique brands and gain a competitive edge in the market place.

The Perrelet Tourbillon collection is really popular among the guests that arrive here. Times like this makes me honored to represent a brand like Perrelet, whose craftsmanship is unmatched by any brand. Tomorrow, Virginie Perrelet will join me at the Perrelet Stand in the Hall of Desires 1.1. To get a glimpse of the "most popular" watch at Basel, see below:





















I've met with several people and I hope we're able to get the news about our new collection out to consumers and hope to nurture relationships I make here. To view my Basel "tweets", please visit follow me @WatchPerrelet on Twitter.

Also - please visit Bernard's Watch-Happening blog. I'm a huge fan and he's covering Basel as well. He did an amazing post about Perrelet's Moon Phase collection:

"I really love the blue dial!

New moon, crescent moon or full moon, since the dawn of time, the moon, easily visible to the naked eye, has exercised many natural influences on us and our planet. Thanks to Perrelet’s exclusive calibre, you will be able to know the precise moon phase. Regulated for the next hundred years (if working constantly), the mechanism will indicate the detailed evolution of this companion of our earth." Check out his blog to read the rest of his posting by clicking here.

Perrelet in The News

As I prepare for Switzerland to attend the Baselworld Watch and Jewelery Fair, I wanted to just highlight some recent "conversations" about Perrelet in the blog-o-sphere. Seeing these placements makes me proud to be associated with Perrelet, and I couldn't thank the writers who chose to include Perrelet in their written works makes me feel honored. So before I share the media hits, I just wanted to thank all of them for thinking of Perrelet and would love to highlight all of them, but here are the two most recent:





The web administrator included Perrelet in his pre-Basel articles. To read the full article, click here to see WatchUSeek.com.







A great brand advocate to Perrelet, Ariel Adams wrote a fantastic review on the Perrelet Tourbillon Watch. To read the article on Luxist.com, please click here.