THE BEWITCHING “DIAMOND FLOWER” COLLECTION DECKS ITSELF OUT IN BLACK AND WHITE CERAMIC

A redesigned case, with an impeccable profile and curve,the “Diamond Flower” collection combines materials and perpetuates the charm of unique technology.

Very chic, the new Perrelet design is surprisingly radiant. Its ceramic case, either profoundly black or immaculately white, overlaid with a diamond-set bezel, embodies elegance and perfect harmony.

Perrelet Diamond Flower Video

Titanium makes a strong comeback at Perrelet

Titanium makes a strong comeback at Perrelet

Contemporary and lightweight, the “Titanium” collection by Perrelet comes back to center stage.

The superior features of this amazing collection are highlighted in our symbolic “Double Rotor”, the “Moon Phase and the “Retrograde Regulator”.   

All of which incorporate the remarkable and unique Perrelet finish and the central rotor set with crystal.

Today, the collection has been extended with new dials and a sporty “3 hands-date” model.

Visit the Perrelet website at  www.perrelet.com

Perrelet Launches Double Rotor iPhone App

Perrelet launches their first iPhone app: the Double Rotor iPhone App.
The app simulates the movements and attributes of two of Perrelet’s most intriguing watches: the Turbine and the Diamond Flower watch.
And as you can expect from a watch: it also indicates time!

Main features of the Perrelet Double Rotor App:
- Beautiful desktop clock when set up in a desktop stand
- The Turbine and the Diamond Flower twirl with the phone's slightest movement
- Provides historical and technical information and watch descriptions about the featuring watches and the brand

The app is fun and FREE and available at the app store.
For more information: Perrelet.com

Perrelet Turbine Watch Video/ Basel World 2010

Perrelet's Turbine Watch Video - Inspired from the field of aeronautics, our engineers and watch designers have created a new adaptation of the Perrelet patent, the "Double Rotor". The Turbine Watch fitted with 12 blades made of titanium, covers the dial and slips beneath an interior black bezel. On the under dial, markers accentuate the optical effect and make the impact of this model all the more sensational. Just like a jet engine.


Perrelet will be attending Basel World 2010. To make an appointment with Michael Goldstein of Perrelet USA please call 954-575-7980. See you there!

Paul Sorvino Press Conference held at the Friar's Club, NYC

Paul Sorvino recently held a press conference for the launch of his new pasta sauce line. He did it in style by wearing his favorite Perrelet watch, (The Skeleton Chrono) at the prestigious Friar's Club in New York City.

Paul Sorvino Wears Perrelet Watch- Perrelet Skeleton Chrono

Paul Sorvino's watch of choice is Perrelet's Skeleton Chrono.

Paul Sorvino is pictured with Michael Goldstein, Managing Director of Perrelet USA, sporting his new Perrelet Skeleton Chronograph Watch. In this photo, Paul Sorvino was at the taping for his “Paul Sorvino Marinara Sauce” commercial. As Paul Sorvino is cooking pasta sauce throughout the commercial, there are many great shots of him in the 18k rose gold skeleton chrono watch.

Paul Sorvino chose the Perrelet Skeleton Chrono watch because of the spectacular cut-away dial that shows the movements of the watch, as well as the soft rose gold that compliments the black alligator strap. This watch is one of Perrelet’s most popular watches with collectors who appreciate the technical expertise of the Perrelet brand.

“There is something so unusual about this watch. It’s not just beautiful; it’s how it makes you feel when you wear it,” says Paul Sorvino about his Perrelet Watch.

Men’s Skeleton Chrono

Automatic movement. Central hands indicating hours, minutes and chronograph sweep seconds. Small seconds at 9 o’clock. 12-hour totalizer at 6 o’clock and 30-minute counter at 12 o’clock. Date at 3 o’clock. 18k Rose gold Case with Black alligator strap.

Price available upon request

For hi-res images or more information, please contact:

Maria Pulice
Goldstein Communications
212.838.0822 x229
Maria@goldsteincom.com







To view the commercial, please visit: http://www.youtube.com/watch?v=yhct9uEIVnw

Perrelet and J Vincent In Store Event- Dec. 5th, 2009

J Vincent Jewelers invites you to celebrate their 3rd Anniversary. Featuring Perrelet Watches. December 5th, 2009. Doors open at 10 am. It will be an all day event.

For more information at J Vincent Jewelers please contact:

Meaghan Hughes
J.Vincent and Company, Inc.
420 Route 34, Suite 301
PO Box 448
Colts Neck, NJ 07722
732.256.4410
732.256.4198 (fax)

Photos - Juvenile Diabetes Annual Honoree Foundation Gala

Photos from the Juvenile Diabetes Foundation Gala event On Oct. 13th, 2009 in Toronto, Canada. Perrelet donated two watches for the raffle. I was very happy to be in attendance and to represent Perrelet USA. The Gala was fabulous.

Photos by Sharon Anisman

Paul Sorvino Wears Perrelet Watch in New Marina Pasta Sauce Commercial

Paul Sorvino sports Perrelet's Skeleton Chrono 18-Carat Rose Gold watch in his new commercial for his "Paul Sorvino Marinara Pasta Sauce".

Perrelet Diamond Flower Double Rotor Ladies Watch

Perrelet's exquisite Ladies Diamond Flower Double Rotor Watch! The video captures most of its beauty but just to give you a quick description:

It has automatic movement, the double rotor is shaped as the petals of a flower.
Central hands indicating hours, minutes and seconds. White mother-of-pearl dial.
Made with white alligator strap or white rubber strap. 125 diamonds (1.545 ct), on bezel and lugs. Rubies on the dial and rotor.

Perrelet/Lussori Store Event on Luxist.com

Luxist.com article on Perrelet/Lussori Store Event at Carmel-by-the-Sea, CA. Special guest Virginie Perrelet. Take a look at some of the pics from the event!

Thanks Ariel Adams!





Click on link to read article:
http://www.luxist.com/2009/10/03/perrelet-watches-shown-at-lussori-store/

Perrelet's Turbine Watch on Sofisticati Blog

Sofisticati.com did a wonderful review of Perrelet's Turbine Watch! Check it out!

http://www.sofisticati.com/sofisticato/timepieces/96-turbine-perrelet

Perrelet Sponsors Juvenile Diabetes Research Foundation's Annual Honoree Fundraiser

Perrelet's Men's Titanium Power Reserve
and Ladie's MoonPhase

On Oct. 13th, 2009 I will be attending the Juvenile Diabetes Annual Honoree Fundraiser. Honoree this year is Joe Natale of Telus.

This black tie affair will approximately have 700 people in attendance including some of Toronto's elite! So it is an honor for Perrelet USA to be attending this event for the first time in Canada. Perrelet will generously be donating and raffling off 2 watches. The Ladies Moonphase and Men's Titanium Power Reserve.

Thanks to Mindham Fine Jewellery, Perrelet USA is one of the proud sponsors of this prestigious event in Toronto, Canada. Myles Mindham quotes " The outstanding generosity of Perrelet is a wonderful gesture in helping the Juvenile Diabetes Research Foundation"

The Gala will be held at The Metro Convention Center in Toronto, Canada. The event usually raises $2 million and we are looking forward to assisting JDRF raise more this year!

VOTE FOR PERRELET'S TURBINE WATCH

Perrelet's Turbine Watch is up for "Best Watch of The Year" Please vote online..just vote 1st place for Perrelet Turbine! The site is in French and German but easy to vote. Scroll down to Turbine and Click on number 1 for your first choice! Please vote one site below!

http://concours.montrespassion.ch/fr/index.asp#

Video - Perrelet "Turbine" Watch

Perrelet Turbine Watch coming this month! Please contact me for details. You have to watch the video below to get the real sense of it. Like a jet engine! Movement is amazing. This watch is very Haute!

Perrelet and Lussori

The Lussori event with Perrelet went well. Virginie Perrelet, herself, was there to answer any design and tech questions that watch aficionados may have had. Thanks to Ariel from ABlogtoRead and Jorge from Timezone.com, we were able to promote the event and generate some buzz about the Lussori event.

The people who attended were definitely interested in the brand. I heard positive comments about the design and exquisite craftsmanship each watch had. I feel proud to say we left the event with new Perrelet fans.

Below are some photos from the event for your viewing. Hope you enjoy.

Perrelet V.S. The Economy/Retailer Spotlight

The news has been filling our heads with bad news regarding the economy. However, Perrelet has been doing really well in the marketplace. Here's what Anoop from East Coast Jewelry said, "at this particular point in time, Perrelet seems to be a brand gaining respect among watch aficionados for their movements and craftsmanship. Often collectors are jaded by newer brands that don’t have the history of well known brands, but Perrelet seems to surpass this stigma by gaining their respect.”
















Hearing these comments makes me feel proud to represent the Perrelet brand. We are on our way to conquer the watch world!

California Dreaming

It's been awhile since I blogged. I'm slowly getting used to it and trying to make time to update at least once a week. But as some of my Twitter followers know, I was in California to make some business happen for Perrelet.

Business continues to improve slowly across the country and the west coast is no exception. The stores report increased traffic and increased sales but certainly not at the levels we have seen over the past years.

Monday I was in San Francisco with one of our authorized dealers SHAPUR. He has a great store on Post St. in the heart of downtown. He sells Perrelet and he is doing well with our timepieces.

Then I went to Carmel-by-the-sea to see our new client, LUSSORI. They have a great store in Carmel which is very busy now as visitors go for the cool weather from all over America. They are one of the best watch retailers in the USA and have already begun to sell Perrelet.

They have sold some watches already and they haven taken many orders for the turbine watch available around October..

On to Los Angeles where we visited with some existing clients in Westwood and Beverly Hills. They are very excited to receive the first shipments of the turbine watches and have many clients who are pilots, both commercial and amateur who want to own the turbine based on the design.

Finally went to Vancouver, British Columbia to visit our new agent, Time & Gold. They have had an incredible start with Perrelet and have sold both men's and ladies watches. The owner is Swiss so he has a particular love for Swiss Timepieces. The 2010 winter Olympics are in Vancouver and we are trying to find a way for me to go there during those two weeks to do a group of trunk shows. You can imagine the possibilities at that time. As always, love your support for Perrelet.

A "Perrelet" Father's Day

I know this is late, but I just wanted to share my Father's Day with everyone. As I'm learning more about blogging, twitter, and online message forums and immersing myself in this community, I felt as if I should also be a little more personable. So I'll start my sharing my Father's Day recap.

After traveling with the boss from Switzerland (he was in Miami), I spent a lot of time recapping the meetings and working on projects he gave me. I'm still (with the help of my PR Agency) trying to educate him on the influence and importance of social media. I think he grasps the idea better as he is very happy to see what we have accomplished so far in a difficult time and he is convinced that the USA has the best potential for Perrelet of any market in the world.

Many challenges to face including a difficult market but with the new products we are introducing we are all convinced we will meet and surpass our targets for 2009.

In addition, I did see my father and even cut the lawn for him. To think about it, I did a lot of cleaning and chores around the house like cleaning the pool and washing the car. It felt like old times again. And I'm proud to say that my father did wear his Perrelet Jumping Hour Watch.

I was happy to see that Ben from Hodinkee received great "fashionable" reviews about the Turbine Watch he borrowed. It's great Perrelet is breaking into the fashion scene.

For those who haven't invested in a gift for "dear ol' dad", visit the Perrelet web site to find a local retailer near you. Check out the Jumping Hour, Skeleton Chronograph or Retrograde.

Perrelet in Fashion

Perrelet is well known among watch enthusiasts, however with PR and an agency, I'm please to see that Perrelet is penetrating the "fashion" scene. This will always be a watch enthusiast's "watch", however its nice to see that the fashion world is taking notice of the designs of the watch.

In a recent photoshoot with What's Wear, the editor used our Turbine watch as a luxury gift for Father's Day. We're included with some other fashionable and respected watch brands. To see the article you can visit it by clicking here. Please note we're on Page 3 :)