Retail Spotlight

Perrelet really is an underdog story. We're a small brand that has been around for centuries, but few know about us. However, recently (thanks to social media and PR Team) Perrelet has gained so much recognition and awareness. My current retailer network all have reported positive sales during this economy and several more Perrelet requests from consumers.

This year, I hope retailers that aren't a part of the Perrelet family contact me. I would love to introduce them to a brand worth buying. In the mean time, check out some testimonies below:

Steve, the owner of Exquisite Timepiece in Naples, FL said: "The Perrelet brand is doing very well, especially the Retrograde, Double Rotor, and Titanium products. The prices are fair for the quality they are made from." To see the website, just visit www.exuisitetimepiece.com.

Another retailer I want to highlight is J. Vincent's Jewelry Store.It's a New Jersey retailer and is a manufacturing facility, retail showroom, and wholesale importer dedicated to satisfying the needs of the fashion jewelry consumer. They, too, had nothing but nice comments to say regarding the brand. Below are photos from the store:

Perrelet V.S. The Economy/Retailer Spotlight

The news has been filling our heads with bad news regarding the economy. However, Perrelet has been doing really well in the marketplace. Here's what Anoop from East Coast Jewelry said, "at this particular point in time, Perrelet seems to be a brand gaining respect among watch aficionados for their movements and craftsmanship. Often collectors are jaded by newer brands that don’t have the history of well known brands, but Perrelet seems to surpass this stigma by gaining their respect.”
















Hearing these comments makes me feel proud to represent the Perrelet brand. We are on our way to conquer the watch world!

California Dreaming

It's been awhile since I blogged. I'm slowly getting used to it and trying to make time to update at least once a week. But as some of my Twitter followers know, I was in California to make some business happen for Perrelet.

Business continues to improve slowly across the country and the west coast is no exception. The stores report increased traffic and increased sales but certainly not at the levels we have seen over the past years.

Monday I was in San Francisco with one of our authorized dealers SHAPUR. He has a great store on Post St. in the heart of downtown. He sells Perrelet and he is doing well with our timepieces.

Then I went to Carmel-by-the-sea to see our new client, LUSSORI. They have a great store in Carmel which is very busy now as visitors go for the cool weather from all over America. They are one of the best watch retailers in the USA and have already begun to sell Perrelet.

They have sold some watches already and they haven taken many orders for the turbine watch available around October..

On to Los Angeles where we visited with some existing clients in Westwood and Beverly Hills. They are very excited to receive the first shipments of the turbine watches and have many clients who are pilots, both commercial and amateur who want to own the turbine based on the design.

Finally went to Vancouver, British Columbia to visit our new agent, Time & Gold. They have had an incredible start with Perrelet and have sold both men's and ladies watches. The owner is Swiss so he has a particular love for Swiss Timepieces. The 2010 winter Olympics are in Vancouver and we are trying to find a way for me to go there during those two weeks to do a group of trunk shows. You can imagine the possibilities at that time. As always, love your support for Perrelet.

A "Perrelet" Father's Day

I know this is late, but I just wanted to share my Father's Day with everyone. As I'm learning more about blogging, twitter, and online message forums and immersing myself in this community, I felt as if I should also be a little more personable. So I'll start my sharing my Father's Day recap.

After traveling with the boss from Switzerland (he was in Miami), I spent a lot of time recapping the meetings and working on projects he gave me. I'm still (with the help of my PR Agency) trying to educate him on the influence and importance of social media. I think he grasps the idea better as he is very happy to see what we have accomplished so far in a difficult time and he is convinced that the USA has the best potential for Perrelet of any market in the world.

Many challenges to face including a difficult market but with the new products we are introducing we are all convinced we will meet and surpass our targets for 2009.

In addition, I did see my father and even cut the lawn for him. To think about it, I did a lot of cleaning and chores around the house like cleaning the pool and washing the car. It felt like old times again. And I'm proud to say that my father did wear his Perrelet Jumping Hour Watch.

I was happy to see that Ben from Hodinkee received great "fashionable" reviews about the Turbine Watch he borrowed. It's great Perrelet is breaking into the fashion scene.

For those who haven't invested in a gift for "dear ol' dad", visit the Perrelet web site to find a local retailer near you. Check out the Jumping Hour, Skeleton Chronograph or Retrograde.

Perrelet in Fashion

Perrelet is well known among watch enthusiasts, however with PR and an agency, I'm please to see that Perrelet is penetrating the "fashion" scene. This will always be a watch enthusiast's "watch", however its nice to see that the fashion world is taking notice of the designs of the watch.

In a recent photoshoot with What's Wear, the editor used our Turbine watch as a luxury gift for Father's Day. We're included with some other fashionable and respected watch brands. To see the article you can visit it by clicking here. Please note we're on Page 3 :)

Real Life Turbine Shots

Apparently, people want to see the Perrelet Turbine Watch on a wrist. TimeZone.com was even flooded with replies of Turbine admirers who wanted to see a "non professional" shot of the watch. Well, Ariel from ABlogtoRead was kindly enough to post photos of the Turbine watch on his wrist.

To see the Turbine photos on a wrist, you can view them below (or visit Ariel's blog):


















As I mentioned in my previous post, one of my highlights was having the opportunity to meet Ariel. He was very knowledgeable and asked me questions no other journalist asked me. I could tell he is a true watch enthusiast and blog for the love of the timepiece. I'm glad he is on our side to help promote Perrelet to other consumers.

I know I've been blogging less because I've been busy, but I love tweeting with you. Feel free to comment or follow me on twitter.

JCK Recap and Retailer Testimony

The JCK Las Vegas Show went well. Not many exhibitors had high hopes due to the economy, but I can say Perrelet had good meetings with retailers and media. First, the Venetian Hotel is gorgeous! The service and JCK Show people were kind and very accommodating with all of our request, especially in connecting my PR Guy's laptop to the TV. 

 One of the highlights was meeting with Ariel from ABlogToRead. I was very impressed with his knowledge of the watches and the industry. He took very detailed, specific photos and I see him being a very big figure in this industry. In addition, its great to meet the writers who support Perrelet. I hope to continue to work with him as well as other bloggers and writers. Like Ariel said, "We do this for the watches." 

 Some of the retailers I met with were very impressed with the Turbine piece, which included:

• House of Diamonds
• Ballerina Jewelry
• Rocks Jewelry
• Saks Fifth Avenue
• Feldmar
• Watch Connection
• R. Kury Jewelry
• NY Jewelers

Don't forget to Tweet @WatchPerrelet.