Thanks Ariel Adams!
Click on link to read article:
http://www.luxist.com/2009/10/03/perrelet-watches-shown-at-lussori-store/
Showing posts with label Virgine Perrelet. Show all posts
Showing posts with label Virgine Perrelet. Show all posts
Tuesday, October 13, 2009
Perrelet/Lussori Store Event on Luxist.com
Luxist.com article on Perrelet/Lussori Store Event at Carmel-by-the-Sea, CA. Special guest Virginie Perrelet. Take a look at some of the pics from the event!
Thanks Ariel Adams!
Click on link to read article:
http://www.luxist.com/2009/10/03/perrelet-watches-shown-at-lussori-store/
Thanks Ariel Adams!
Click on link to read article:
http://www.luxist.com/2009/10/03/perrelet-watches-shown-at-lussori-store/
Monday, August 24, 2009
Meet Virginie Perrelet
WHAT: Only a few watch aficionados were able to view the Perrelet Turbine Watch during the Basel and JCK Watch Shows, now Perrelet is partnering with one of their newest retailers, Lussori in Carmel, California, to reveal the Turbine watch to the public.
WHEN: August 28 – 30, 2009 from 11AM to 5PM. Please RSVP to view this truly exquisite piece by e-mailing events@lussori.com.
WHERE: Lurssori Boutique on Ocean Avenue between San Carlos & Dolores in Carmel, California. For store information, call 831-624-7591.
WHO: Meet Virginie Perrelet, a direct descendant of Abraham-Louis Perrelet, inventor of the automatic movement.
TO RSVP: Email events@lussori.com or call 831-624-759
# # #
Monday, April 6, 2009
Basel Recap
I am back in the states and rested after a short break following the BaselWorld Jewelry and Watch Trade Show. I'm actually re-packing and heading to NYC to meet with my PR Agency so they can explain to me more about social media. I think this will be a great trip and I've received several tweets commending Perrelet for breaking down the barriers between consumer and luxury brand.
Anyways, Basel was better than I thought it would be this year. It was very encouraging to see retailers support the luxury industry. I can't complain since Perrelet's new collection that were previewed at Basel were extremely popular. Several retailers and guests raved about the TURBINE collection. For the TURBINE collection, Perrelet combines the world of aviation, with its technical fascination and wealth of adventurous heroes, that has always been a source of passion prompting the dreams of mankind, with its signature craftsmanship of watch making. You can see a preview shot from the collection below:
Movement: Automatic P-181,Open-worked, black Perrelet rotor
Power reserve: 42 hours
Frequency: 28,800 (4Hz)
Rubies: 21
Case:&hibar; 44mm
Case material: Titanium, Anti-glare sapphire crystal (front & back)
Water-resistance: 5 ATM
Dial: Black, with black luminous numerals and indexes, Titanium turbine, Red luminous stripes on under dial
Bracelet: Natural black rubber, DLC-treated folding titanium clasp
In addition to receiving positive comments regarding the TURBINE, I met with amazing editors and online writers. Some of them include meetings with Revolution Magazine, Professional Watches, Europa Star Magazine, WatchUSeek, WatchLuxus, Watch Journal and many more. All the editors seem to enjoy the collection as well and look forward to when it debuts around October 2009.
So overall, my experience at Basel was good. The turnout was better than expected and traffic in my hall was slow for several hours. But there were times when traffic picked up, and it was especially encouraging when I heard all the positive comments about Perrelet. Virginie seem to have a good time. Though she was invited for the "Passion For Watches" Luncheon, she was unable to make it. I wish either one of us could have attended but things happen. Hopefully, I'll be able to meet RJ who heads that group.
If you have any questions regarding the TURBINE collection, or our new pieces that will be available for distribution later this year (est. October 2009), please feel free to contact me at info@perreletusa.com.
Anyways, Basel was better than I thought it would be this year. It was very encouraging to see retailers support the luxury industry. I can't complain since Perrelet's new collection that were previewed at Basel were extremely popular. Several retailers and guests raved about the TURBINE collection. For the TURBINE collection, Perrelet combines the world of aviation, with its technical fascination and wealth of adventurous heroes, that has always been a source of passion prompting the dreams of mankind, with its signature craftsmanship of watch making. You can see a preview shot from the collection below:
Movement: Automatic P-181,Open-worked, black Perrelet rotor
Power reserve: 42 hours
Frequency: 28,800 (4Hz)
Rubies: 21
Case:&hibar; 44mm
Case material: Titanium, Anti-glare sapphire crystal (front & back)
Water-resistance: 5 ATM
Dial: Black, with black luminous numerals and indexes, Titanium turbine, Red luminous stripes on under dial
Bracelet: Natural black rubber, DLC-treated folding titanium clasp
In addition to receiving positive comments regarding the TURBINE, I met with amazing editors and online writers. Some of them include meetings with Revolution Magazine, Professional Watches, Europa Star Magazine, WatchUSeek, WatchLuxus, Watch Journal and many more. All the editors seem to enjoy the collection as well and look forward to when it debuts around October 2009.
So overall, my experience at Basel was good. The turnout was better than expected and traffic in my hall was slow for several hours. But there were times when traffic picked up, and it was especially encouraging when I heard all the positive comments about Perrelet. Virginie seem to have a good time. Though she was invited for the "Passion For Watches" Luncheon, she was unable to make it. I wish either one of us could have attended but things happen. Hopefully, I'll be able to meet RJ who heads that group.
If you have any questions regarding the TURBINE collection, or our new pieces that will be available for distribution later this year (est. October 2009), please feel free to contact me at info@perreletusa.com.
Friday, March 27, 2009
Social Media Works!!
Basel is keeping me occupied while I'm in Switzerland. As I stated before, the crowd was more than I expected and the guests are really loving Perrelet's new collections.
Also - Virginie Perrelet, 10th generation great grand daughter of Perrelet founder, Louis-Abraham Perrelet, has arrived at Basel. She is with me representing this amazing brand and speaking with editors. Her feedback here has been really positive as well.
Virginie says, "The day went really well and so far the editors love the Turbine all black and the one in titanium.
Also - Virginie Perrelet, 10th generation great grand daughter of Perrelet founder, Louis-Abraham Perrelet, has arrived at Basel. She is with me representing this amazing brand and speaking with editors. Her feedback here has been really positive as well.
Virginie says, "The day went really well and so far the editors love the Turbine all black and the one in titanium.
Also the maestro edition with the alarm timepiece + 5 mn repeater timepiece + music tower created a GREAT buzz! Love it."
We're excited that despite the economy, Perrelet is able to see a positive outlook. In addition, Ben from Hodinkee posted an amazing blurb about Perrelet and our venture into using social media. Looks like my PR Rep's recommendation to use these tools worked. He seem to favor the Perrelet moon phase collection and says Perrelet has generated great buzz at Basel. To read his full review, click here.
We're excited that despite the economy, Perrelet is able to see a positive outlook. In addition, Ben from Hodinkee posted an amazing blurb about Perrelet and our venture into using social media. Looks like my PR Rep's recommendation to use these tools worked. He seem to favor the Perrelet moon phase collection and says Perrelet has generated great buzz at Basel. To read his full review, click here.
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