Monday, April 6, 2009

Basel Recap

I am back in the states and rested after a short break following the BaselWorld Jewelry and Watch Trade Show. I'm actually re-packing and heading to NYC to meet with my PR Agency so they can explain to me more about social media. I think this will be a great trip and I've received several tweets commending Perrelet for breaking down the barriers between consumer and luxury brand.

Anyways, Basel was better than I thought it would be this year. It was very encouraging to see retailers support the luxury industry. I can't complain since Perrelet's new collection that were previewed at Basel were extremely popular. Several retailers and guests raved about the TURBINE collection.
For the TURBINE collection, Perrelet combines the world of aviation, with its technical fascination and wealth of adventurous heroes, that has always been a source of passion prompting the dreams of mankind, with its signature craftsmanship of watch making. You can see a preview shot from the collection below:

Perrelet Turbine collection













Movement: Automatic P-181,Open-worked, black Perrelet rotor
Power reserve: 42 hours
Frequency: 28,800 (4Hz)
Rubies: 21
Case:&hibar; 44mm
Case material: Titanium, Anti-glare sapphire crystal (front & back)
Water-resistance: 5 ATM
Dial: Black, with black luminous numerals and indexes, Titanium turbine, Red luminous stripes on under dial
Bracelet:
Natural black rubber, DLC-treated folding titanium clasp

In addition to receiving positive comments regarding the TURBINE, I met with amazing editors and online writers. Some of them include meetings with Revolution Magazine, Professional Watches, Europa Star Magazine, WatchUSeek, WatchLuxus, Watch Journal and many more. All the editors seem to enjoy the collection as well and look forward to when it debuts around October 2009.

So overall, my experience at Basel was good. The turnout was better than expected and traffic in my hall was slow for several hours. But there were times when traffic picked up, and it was especially encouraging when I heard all the positive comments about Perrelet. Virginie seem to have a good time. Though she was invited for the "Passion For Watches" Luncheon, she was unable to make it. I wish either one of us could have attended but things happen. Hopefully, I'll be able to meet RJ who heads that group.

If you have any questions regarding the TURBINE collection, or our new pieces that will be available for distribution later this year (est. October 2009), please feel free to contact me at info@perreletusa.com.

2 comments:

  1. Love the Turbine and the directions your taking with breaking down the barriers between consumer and luxury brand. See you on twitter :) @shawncalhoun Cheers!

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  2. Michael GoldsteinApril 7, 2009 at 7:49 AM

    Thank you for the comment. It makes me feel better that I'm doing the right thing with social media.

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