A "Perrelet" Father's Day

I know this is late, but I just wanted to share my Father's Day with everyone. As I'm learning more about blogging, twitter, and online message forums and immersing myself in this community, I felt as if I should also be a little more personable. So I'll start my sharing my Father's Day recap.

After traveling with the boss from Switzerland (he was in Miami), I spent a lot of time recapping the meetings and working on projects he gave me. I'm still (with the help of my PR Agency) trying to educate him on the influence and importance of social media. I think he grasps the idea better as he is very happy to see what we have accomplished so far in a difficult time and he is convinced that the USA has the best potential for Perrelet of any market in the world.

Many challenges to face including a difficult market but with the new products we are introducing we are all convinced we will meet and surpass our targets for 2009.

In addition, I did see my father and even cut the lawn for him. To think about it, I did a lot of cleaning and chores around the house like cleaning the pool and washing the car. It felt like old times again. And I'm proud to say that my father did wear his Perrelet Jumping Hour Watch.

I was happy to see that Ben from Hodinkee received great "fashionable" reviews about the Turbine Watch he borrowed. It's great Perrelet is breaking into the fashion scene.

For those who haven't invested in a gift for "dear ol' dad", visit the Perrelet web site to find a local retailer near you. Check out the Jumping Hour, Skeleton Chronograph or Retrograde.

Me Twittering and Blogging

It's really flattering that I'm being recoginzed for blogging and twittering on behalf of Perrelet. Hodinkee did a post about me breaking the barriers between consumer and a luxury brand. I'm very pleased.

Here is a snippet from Ben's article:
"Last week, we briefly mentioned that the Managing Director of Perrelet North America had launched his own personal blog (available here). We were shocked and delighted to see a watch industry executive taking the initiative to do this. He was (and is), in effect, dropping the barrier between industry leader and the consumer. "

To read Ben of Hodinkee's full article, please click here. Vote for Perrelet :)

Social Media Works!!

Basel is keeping me occupied while I'm in Switzerland. As I stated before, the crowd was more than I expected and the guests are really loving Perrelet's new collections.

Also - Virginie Perrelet, 10th generation great grand daughter of Perrelet founder, Louis-Abraham Perrelet, has arrived at Basel. She is with me representing this amazing brand and speaking with editors. Her feedback here has been really positive as well.

Virginie says, "The day went really well and so far the editors love the Turbine all black and the one in titanium.

Also the maestro edition with the alarm timepiece + 5 mn repeater timepiece + music tower created a GREAT buzz! Love it."

We're excited that despite the economy, Perrelet is able to see a positive outlook. In addition, Ben from Hodinkee posted an amazing blurb about Perrelet and our venture into using social media. Looks like my PR Rep's recommendation to use these tools worked. He seem to favor the Perrelet moon phase collection and says Perrelet has generated great buzz at Basel. To read his full review, click here.