Thursday, March 12, 2009

Social Media and High-End Luxury

I may be older, but my experience in the luxury watch industry is undeniable, and even I realize the importance of social media.

I know our industry is very hesitant to embrace Myspace, Twitter, Facebook and all the other social networks, but after meeting with my PR agency representative I feel very confident to say that with the RIGHT program and RIGHT strategy, social media can be very effective. Though I have been with them for about 1 week, I can already see the results of their work. They got me started on Twitter and I'm addicted! I met great journalists and other watch enthusiasts that will be attending Basel! I can't wait to meet them and show them the new Perrelet Collection in addition to seeing one of my retailers promoting my brand in the Timezone forums.

So as a fellow luxury industry expert, I say as long as the strategy is appropriate, then embrace social media. Hope to see everyone at Basel this year. -- oh yeah, follow me on Twitter by clicking here.


  1. Michael,

    Kudos to you and Perrelet. Online media is here to stay and we can and will do great things for the watch industry.

    Again my regrets that I will miss you at Basel this year.

    Kyle S

  2. No worries. We will meet one day and you can view Perrelet in person.