Swiss Watch Show By JCK Vegas

It seems like it was just yesterday when I was in Switzerland during the Baselworld Trade Show with some of Perrelet's new timepieces. The feedback was positive and I met with a few potential retailers in North America, so very exciting prospects and news regarding US distribution. As stated, the TURBINE timepiece, available October 2009, is very popular and several blogs and forums have syndicated the video and content.

With Basel behind us, now I am preparing for the JCK Las Vegas Show! So I'll be very busy in the next few weeks and hopefully Perrelet will have a positive influence on this show as well. You can expect me to Tweet about this and blog live from Vegas, too.

I hope to meet more bloggers, media and retailers at JCK!

Social Media and High-End Luxury

I may be older, but my experience in the luxury watch industry is undeniable, and even I realize the importance of social media.

I know our industry is very hesitant to embrace Myspace, Twitter, Facebook and all the other social networks, but after meeting with my PR agency representative I feel very confident to say that with the RIGHT program and RIGHT strategy, social media can be very effective. Though I have been with them for about 1 week, I can already see the results of their work. They got me started on Twitter and I'm addicted! I met great journalists and other watch enthusiasts that will be attending Basel! I can't wait to meet them and show them the new Perrelet Collection in addition to seeing one of my retailers promoting my brand in the Timezone forums.

So as a fellow luxury industry expert, I say as long as the strategy is appropriate, then embrace social media. Hope to see everyone at Basel this year. -- oh yeah, follow me on Twitter by clicking here.